HKTB | Great Outdoors HK, Hiking & Cycling guidebook
Art direction, editorial design, graphic / digital design, print production
Hiked and cycled around Hong Kong to create a custom publishing project for the HKTB, featuring Hong Kong’s Great Outdoors. The guidebook, which features selected hiking trails, cycling tracks and other outdoor attractions, including Hong Kong Unesco Global Geopark, offers a host of invigorating experiences to stimulate the senses, plus engaging human stories and stunning photography. And distribution of the advertorial includes eDM, banner and content article.
Free Guidebook bilingual: English,Traditional Chinese, Simplicity Chinese
